July 11, 2021

Network Within Your Industry

By b1h4r45

In addition to building relationships with customers and directing new visitors to your website, your blog can also help establish your reputation within your industry and help you network. Blog posts that create network opportunities include:

Interviews with industry leaders
Findings from customer surveys
Links to round-ups that share your colleagues’ (credited) posts and images
Information about industry-wide events
Relevant news stories or trending topics
Collaborations with other businesses

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When you create and share content that is relevant to your broader industry, other businesses are likely to share it as well, creating the opportunity to build professional relationships. This also increases the reach of your blog, putting your business in front of a new audience and making it more likely that you will be noticed by the media.